I know I've already told you about Apogee's services, their greatness, ease, etc. and you can do with that what you want. But did you know what "Google juice" is? (sounds like something I would have made up, but it's now a technical term!) or even "Black hat"?
I, too, was a bit naive in this area. However, I'm perusing through Apogee's SEO Glossary &, frankly, learning quite a bit! Search Engine & Online words, terms, and phraseology, all laid out for you to decipher. This is not only an excllent resource, but important information for any webmaster/blogger (such as myself) to truly understand all the jargon being tossed around [or at] us. Check it out; read & research. I, for one, can't wait to drop some terms on fellow nerds!